- Straightforward smear: the publication of serious-sounding, yet groundless (and sometimes easily-debunked) untruths is a common one. The so-called "Swift Boat Veterans for Truth", which has been solidly tied to the Bush campaign and Rove, qualifies. The key to such a smear is that it is played for the "impact" angle. The smear itself matters less than getting the media asking, "what will the effect be on the candidate?" Once this is accomplished, the smear gets lots of airplay, the charges seem to come from all directions, and voters are left with the impression that there must be some truth to the smear. It is helpful if those conducting the smear are able to respond to debunkings with ever-shifting rationales and new charges. Other smear attempts might involve out-of-wedlock children or affairs, child-porn charges (sexual matters make for great material), criminal behavior, etc.
- Push-polls: the use of "telephone polling" to spread a smear is another known Rovian trick. In this trick, callers masquerading as pollsters are really used to spread rumors about a candidate.
- Other rumormongering: Rove has a long history of using various techniques to spread rumors about an opponent. He is known to have started false rumors that Ann Richards, then governor of Texas, was a lesbian. For another example, potential rumors against John Kerry that anonymous people (with Rovian connections?) have tried to get going involve the idea that Kerry urinated on and burned American flags during his anti-Vietnam-war activites.
- Framing an opponent: One of Rove's trademark techniques is to do something that falsely implicates a political enemy in wrongdoing. Karl Rove is known to have planted a bugging device in his own office to induce outrage that an opponent was involved in dirty tricks. Another example is the distribution of material with over-the-top, outrageous attacks against Rove's own candidate, designed to look as though the opponent was the one disseminating the attacks. Other examples of such behavior might be staged break-ins, staged vandalism, fake assaults, etc.
- Voter suppresion: Rove has a long history of involvement in activites (criminal and non-criminal) aimed at voter suppression. He has ties to people who have illegally jammed get-out-the-vote telephone banks, ripped up voter registrations, and other dirty tricks.
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